Last night was the last of the 8-week program I took with Lena West founder of xynoMedia Technology and guest writer of WomenandBiz.com, called Real Women Do Social Media. She taught us the importance of choosing the right social media tools for our businesses, of knowing our customers, of finding our voice, of having a schedule to blog and be present on social media, and of calculating the return on investment in each strategy we take. Many of them are strategies we are constantly hearing about and doing around the traditional marketing tools, but Lena points out how crucial it is to take similar steps within the social media world. She also shows women how to find their own voices. Lena has her own unique voice - in her articles and blog posts, she tells it like it is, and it is refreshing.
I’m looking forward to implementing all that I learned from Lena West. To learn more about the program and register for the next class, please visit www.realwomendosocialmedia.com.
My first step after taking the class was creating a schedule to blog, and I’ll be posting my thoughts, experiences, challenges and advice more often from now on. If you read anything that you like, feel free to post comments and join the conversation.