The Author

Elisa BalabramElisa Balabram is the author of Ask Others, Trust Yourself: The Entrepreneurial Woman’s Key to Success.

I’m the founder and editor of WomenandBiz.com, an online magazine for women business owners established in 2003.  I’m a writer, business coach and speaker and was named the U.S. Small Business Administration New York District 2008 Women in Business Champion of the Year, “For significant contributions to, and dedicated support of, small businesses.” Prior to moving to New York, I assisted in running my family’s business (Coffee shop and chocolate business) in Brazil. Since 2007 I have been the director of the SBA Women’s Business Center program at the LDC of East New York in Brooklyn, NY.

I hold an MBA in Entrepreneurship Management from Zicklin School of Business at Baruch College, CUNY, and a Bachelor’s degree in Civil Engineering.

Blog Posts

Real Women Do Social Media

Last night was the last of the 8-week program I took with Lena West founder of xynoMedia Technology and guest writer of WomenandBiz.com, called Real Women Do Social Media. She taught us the importance of choosing the right social media tools for our businesses, of knowing our customers, of finding our voice, of having a schedule [...]

Sassy Wendy and Elisa Balabram

Wendy Hanson, co-author of The Sassy Ladies’ Toolkit for Startup Businesses, interviewed me for TheSassyLadies Blog Talk Radio show. The Sassy Ladies book is a great tool for someone who wants to start a business and it has a lot in common with Ask Others, Trust Yourself. For example, they also recommend that you don’t [...]